This is the seventh-and-a-half post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation.
Rule 7: Charge a lot (but be worth more than you charge)
The point here is that your organisation’s selling point – we’re still looking at things from the perspective of donors and supporters – should never be how cheap you are (your price), but how much value you create for your clients.
It doesn’t matter what your price is, as long as you’re worth it – or Seth would say, worth as long as you’re worth more.
This might be about how many people you serve and how many things you do.
Or it might just as well be about how you do what you do – the values that you bring to the table that make you special. The things that would:
I might add. Make an impact now, as well as in the future.
This off the back of your: “Make people – miss you – if you were gone.” and tying it into some of your bootstrapping thoughts