Not just shiny new stuff
It was clear (at least to me) that technology was an extension of natural life, but in what ways was it different from nature? (Computers and DNA share something essential, but a Mac-Book is not the same as a sunflower.) It was also clear that technology springs from human minds, but it what way are the products of our minds (even cognitive products like artificial intelligences) different from our minds themselves? Is technology human or nonhuman?
We tend to think of technology as shiny tools and gadgets. Even if we acknowledge that technology can exist in disembodied form, such as software, we tend not to include in this category paintings, literature, music, dance, poetry and the arts in general. But we should. If a thousand lines of letters in UNIX qualifies as technology (the computer code for a web page), then a thousand lines of letters in English (Hamlet) must qualify as well. They both can change our behavior, alter the course of events, or enable future inventions.
A Shakespeare sonnet and a Bach fugue, then, are in the same category as Google’s search engine and the iPod: They are something useful produced by a mind.
We can’t separate out the multiple overlapping technologies responsible for a Lord of the Rings movie. The literary rendering of the original novel is as much an invention as the digital rendering of its fantastical creatures. Both are useful works of the human imagination. Both influence audiences powerfully. Both are technological.
Kevin Kelly – What Technology Wants (amazon)
If you haven’t read any of Kevin Kelly’s writing, check out New Rules for the New Economy (where in 1998 – the year Google was founded and seven years before Facebook) he set out most of the trends of the new ‘connection’ economy. Or read the opening chapter of What Technology Wants on Kindle and see if it tempts you.