Postbox: good info

Crikey, it’s a very long photo of a postbox – read on for some thoughts about information architecture and the Royal Mail.

From a distance

  • Everyone knows what a postbox looks like – if you’re looking for one, they’re easy to find
  • Anyone who isn’t looking for a postbox can ignore the postbox at no cost to their time and attention
  • Most local people will remember where this one is even if they’ve never used it – so they know where to go when they do need it, or when others do. (Top British Question: “Excuse me, but do you know if there’s a postbox nearby?”)

Close up

When you want it, when you’ve found it, it’s got all the info in the right place, in the order you’ll ask for it:

  • Is this postbox in use? (answer implied)
  • When’s the next collection?
  • What’s the latest I can drop my letter today and have it collected? (If I’m happy with this, I can stop reading straight away).
  • If I’m in a hurry, where’s the nearest place I can go for an earlier collection?
  • If I’ve missed that too, what’s my last chance at a collection?
  • If I have other questions, where can I find answers or who can I call?*

*With apologies that I was in too much of a hurry to architect the second photo well enough to include everything!

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