Joseph Conrad on art, writing and reaching your audience

All art, therefore, appeals primarily to the senses, and the artistic aim when expressing itself in written words must also make its appeal through the senses, if its highest desire is to reach the secret spring of responsive emotions. It must strenuously aspire to the plasticity of sculpture, to the colour of painting, and to the magic suggestiveness of music—which is the art of arts. And it is only through complete, unswerving devotion to the perfect blending of form and substance; it is only through an unremitting never-discouraged care for the shape and ring of sentences that an approach can be made to plasticity, to colour, and that the light of magic suggestiveness may be brought to play for an evanescent instant over the commonplace surface of words: of the old, old words, worn thin, defaced by ages of careless usage.

My task which I am trying to achieve is, by the power of the written word to make you hear, to make you feel—it is, before all, to make you see. That—and no more, and it is everything. If I succeed, you shall find there according to your deserts: encouragement, consolation, fear, charm—all you demand—and, perhaps, also that glimpse of truth for which you have forgotten to ask.

Joseph Conrad – Preface to “The Narcissus

How, in your everyday work, in your next report or meeting, can you…

  • Appeal to the senses (to reach the secret spring of responsive emotions)?
  • Shape what you do so that the ‘light of magic suggestiveness’ may be bought to play over the commonplace surface of old, thin words – or actions and routines?
  • Enable with your audience (partners! friends!) to find there a glimpse of truth for which they have forgotten to ask?
  • Perhaps, better still – can you find that glimpse of truth together?

I'd love to hear your thoughts and recommended resources...