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Michael Seibel (2): On Digital Technology and Physical Products

This video from UC Berkeley’s entrepreneurship class is an entertaining take on building successful companies (read: organisations) that work. Y Combinator’s Michael Seibel is nice and blunt.

On (Digital) Technology* as Central

My opinion is that no successful company over the next hundred years is not going leverage technology as a core tool.

And so if you are not interested in leveraging technology, even for a physical product – perfect example, Peleton, agressively physical product, agressive leverager of software – if you’re not willing to leverage software in your physical product, the company who will will kill you.

Software is like electricity. There was a moment in America where if you said, “I’m not going to use electricity in my business,” people were like “Okay yeah, whatever, it’s a free world, choose what you want to do.” There was a point probably thirty years later where if you said that, people would look at you like you were crazy. It’s the same thing for software.

I'd love to hear your thoughts and recommended resources...