Fair question. It began as a joke as the title of a shared googledoc, then became a domain name when I “did it now” and registered it on a whim to get things going. Sharky and I had been talking a lot about automation and driverless cars, so the “driverless” reflected our interest in technology and what’s coming next.
And I’m an enormous fan of the enormous crocodile.
The title is also about what we’re not. It’s easy to think that we’re heading for a future where humans will live as robot-driven, self-seeking reptiles – a world where only the crocodiles will survive.
This isn’t true: we are driving**, and we’re warm blooded – so let’s take our responsibility seriously and build organisations and a future where people are welcome and can flourish.
** I concede that we’re rarely as in charge as we think we are