Why are we doing this?

It’s essential to keep an eye on this question…

  • Because the day-to-day will be a grind sometimes.
  • Because there will be times when you need it as a lens to evaluate your attitude…
  • … and the things you’re spending your time doing…
  • and the attitudes and commitment of others.
  • Because there will be times when the tasks are thankless (the question reminds you that thanks aren’t why you’re doing them).
  • Because it will provide fuel for the extra work, attention and compassion you’ll need much of the time..
  • … and for the steely commitment that will be crucial at key points.
  • Because it will help you see which prices are worth paying…
  • … and find the people who’ll want to join you in paying them.

I'd love to hear your thoughts and recommended resources...