It’s essential to keep an eye on this question…
- Because the day-to-day will be a grind sometimes.
- Because there will be times when you need it as a lens to evaluate your attitude…
- … and the things you’re spending your time doing…
- and the attitudes and commitment of others.
- Because there will be times when the tasks are thankless (the question reminds you that thanks aren’t why you’re doing them).
- Because it will provide fuel for the extra work, attention and compassion you’ll need much of the time..
- … and for the steely commitment that will be crucial at key points.
- Because it will help you see which prices are worth paying…
- … and find the people who’ll want to join you in paying them.