Pretzel. Coffee.

I liked the look of the pretzels. I fancied a coffee.

There were a range of combination deals featuring pretzels and iced drinks, but none with coffee.

Seperately, they were overpriced. They would have been overpriced anyway, but in the absence of a deal I was definitely no longer willing to pay, and they lost a customer.

A combination deal featuring pretzels and coffee is worth more than the sum of its parts.

How can you combine your products of services to make them worth more to your customers, at little or no cost to you?

Offering exactly what your customer is looking for not only adds value – it also builds trust by showing that you’re thinking about them.

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