Why you?

Imagine someone else made a product very much like yours…

No. Imagine that someone else was selling exactly your product, doing your thing, only slightly cheaper.

What would make your customers still want to buy it from you?

If you can’t think of an answer to that question, think harder, or start looking for the exit.

If you’ve got an answer, probably something about who you are and the way you do what you do, about how you make your customers feel, and about how they know they can trust you…

If you’ve got an answer, keep getting better at those things.

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