Seth Godin on fear and reassurance

The way [of handling fear] that doesn’t work is reassurance. Reassurance doesn’t work because you need an infinite amount of it. Someone can give you reassurance for five minutes and then ten minutes later you go “Ooohh no no no.” So the number of times that you need to be told by someone you trust and respect that you’re going to be fine is too high to even ask for it.

For me, the alternative is generosity. That is an excellent answer to fear. That if you are doing this on behalf of someone you care about, the fear takes a backseat. So if you want to figure out how to make books, go to a charity you care about and make a book for them, because now your fear feels selfish. If you want to figure out how to make marketing work, go and market for an organisation that you believe in. If you can find a lonely person and make them unlonely, a disconnected person and make them feel connected, you can make a practice of that. And the upside is it helps you walk straighter and stand taller.

Seth Godin – on Love Your Work with David Kadavy

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