How do tools – ideas and understandings, practices, and real physical tools – get to the people who need them?
Some tools may only need to be seen to by copied and spread. A tool will spread if it is:
- Visible – people need to see it (or hear, or read about it)
- Beneficial – people need to see that the tool brings benefits too
- Acceptable – isn’t in some way taboo*
- Doable – simple enough to understand and apply
- Accessible – people can get hold of what they need to start using it
- Affordable – in terms of the physical, mental and emotional resources** and time needed to learn or use the tool
Further reading:
- Unleashing the Ideavirus*** – Seth Godin
- The Tipping Point – Malcolm Gladwell
*Taboos may prevent one or both of the first two from happening
**”Can I afford the social or emotional costs of using this tool? Is it worth it?”
***The copyright section of which reads as follows:
You have permission to post this, email this, print this and pass it along for free to anyone you like, as long as you make no changes or edits to its contents or digital format. In fact, I’d love it if you’d make lots and lots of copies. The right to bind this and sell it as a book, however, is strictly reserved.