The majority of work we do is routine – it’s been done before, we know how to do it, and sooner or later it will become part of someone’s job description.
But there are plenty of moments when something new comes up: “We need X done – who can do it?”
Another way of asking the question is “Who will lead?”
Cultivate people who are willing to put their hand up at those moments and say “I’ll try.”
Watch out for people who won’t put their hand up, and whose presence or involvement makes others reluctant to volunteer.