Steve Krug on Simplicity

The last of three posts on the themes of clarity, simplicity and focus – here’s Steve Krug from his incredibly helpful and practical Don’t Make Me Think: “Don’t make me think!” For as long as I can remember, I’ve been…

William Zinsser on Simplicity

Here are some excerpts from Zinsser’s ‘On Writing Well’, which I mentioned in yesterday’s post: … the secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that…