Neil Gaiman on character, motivation and plot

The next [building block of story] is the characters. Who are they? What do they want? I’m going to harp on a lot about what characters want. I’m going to harp on about what characters want because over and over again you’ll find that when you’re plotting, when you’re putting something together, it’s the only question that opens the door…

Seth Godin on creating a (generous) monopoly

Every successful business has a monopoly—a monopoly on what it makes that someone else can’t make the way they make it. That leaves out commodity businesses—people who bring coal out of the ground. I don’t think of those businesses as particularly successful. I think of them as useful. I’m glad if I need a bag of coal someone’s doing it,…