It could have been better (3): Seth Godin on “good enough” and the pursuit of perfection

The pursuit of perfection gets in the way of doing the work that we need to do. … What does perfection actually mean? … It is entirely possible that, as a marketing effort, your definition of “good enough” is “much better than people expect”. If you define “good enough” as “remarkable in the way that customers experiences it,” you’ve still…

It could have been better (2): Seth Godin on limits to quality

We must never accept shoddy work – it doesn’t make any sense to make something not as good as it should be. But we are always making things that are not as good as they could be, because if we have unlimited time and unlimited money of course we would make something differently. But we don’t have unlimited time, and…

Seth Godin on perfect vs “good enough”

Now we get to my favourite sneak question… What does perfect look like? I would like you to list, when your project is working perfectly, exactly what is it? – What kind of profit does it have? – Who loves it? – What shape is it? – What colour is it? – What do the reviews say? Whatever is important…