Seth Godin: The Mona Lisa Principle
When your ideas are spreading, when your work is remarkable, when your organization has built a social ratchet that works, one of the side effects… Read More »Seth Godin: The Mona Lisa Principle
Seth Godin
Every Man Will Be a King; or, Sovereignty
The Wretched Do you hear the people sing?Singing a song of angry men?It is the music of a peopleWho will not be slaves again!When the… Read More »Every Man Will Be a King; or, Sovereignty
Resource: Seth Godin on Impresarios
These 2014 videos are great – full of models and thoughts about how to create value out of nothing by gathering people together. It’s not… Read More »Resource: Seth Godin on Impresarios
Margo Aaron on Copywriting: Right Person, Right Copy
I was a clipboard person… for registering people to vote. And one of the things you learn when you do this is that you’re actually… Read More »Margo Aaron on Copywriting: Right Person, Right Copy
White hat marketing and Margo Aaron on good copy
White hat marketing One of the biggest mindset shifts I’ve had while running a small nonprofit has been coming to understand the importance of marketing.… Read More »White hat marketing and Margo Aaron on good copy
Seth Godin: “Are you a freelancer or an entrepreneur?”
This is a very instructive, highly-evolved form of a classic Seth Godin riff from a great interview on the Creative Rebels Podcast. Hosts David and… Read More »Seth Godin: “Are you a freelancer or an entrepreneur?”
The Hard Part(s) in small non-profit organisations (3) – Finding people
For those who came in late… Start here. You’re going to need people with a combination of qualities: Commitment to the vision; Integrity; Energy and… Read More »The Hard Part(s) in small non-profit organisations (3) – Finding people
The Hard Part(s) in small non-profit organisations (2) – Who pays?
For those who came in late… Start here. The next hard part is working out who pays for the change you’re working for. You do… Read More »The Hard Part(s) in small non-profit organisations (2) – Who pays?
The Hard Part(s) in small non-profit organisations (1) – Who wants this change?
“What’s the hard part?” is the question that everyone on the team should be able to answer… What is the difficult work that, if it… Read More »The Hard Part(s) in small non-profit organisations (1) – Who wants this change?
Seth Godin on personal brands and social media strategy
Everyone who is a person has a brand in the sense that your reputation precedes you, that just hearing your name implies a promise. But… Read More »Seth Godin on personal brands and social media strategy