Seth Godin on perfect vs “good enough”

Now we get to my favourite sneak question… What does perfect look like? I would like you to list, when your project is working perfectly, exactly what is it? – What kind of profit does it have? – Who loves…

Seth Godin on privilege and responsibility: “I won the lottery”

I feel that [responsibility to say something worth saying] all the time.…I won the lottery. I wasn’t born in 1880, and I wasn’t born building pyramids somewhere and I wasn’t born with some heart defect. What are you going to…

Seth Godin on a strategy of generous connection

The question is, what are you going to do tomorrow that’s going to make you more connected, in a more important way [or doing more important work?] than what you did today? And if every day you weave a better…

Burn rate (4): black beans and rice (or: cutting costs for a longer runway)

Of course, efficiency is a virtue. Waste is… wasteful, makes everyone worse at their jobs, and reduces the number of possibilities open to you and your team. Knowing where it goes Good financial management is essential for this, of course:…

Seth Godin on the placebo effect (feat. Kevin Kelly)

In this context, the placebo effect is a metaphor for the story or the ‘show’ that you make around your work that isn’t necessary, but makes it better. The question is this: does something that makes people think your product…

Seth Godin on creating a (generous) monopoly

Every successful business has a monopoly—a monopoly on what it makes that someone else can’t make the way they make it. That leaves out commodity businesses—people who bring coal out of the ground. I don’t think of those businesses as…

Specs, laws and floors

A spec sets standards and defines output, and laws set the boundaries of acceptable behaviour. They are indispensable, but here’s the thing: specs and laws are always floors. You can’t legislate the maximum. There is always an extra mile. There…

Seth Godin on physical books

A book is a souvenir of an idea. You come in here, and you see something, and you go “Oh yeah!” and then you can go do something.Whereas who knows where it is on my harddrive? They’re like old friends.…I…

More from Seth Godin on slack in systems and resilience

A friend was talking about building resilient systems today, something Seth covered at length in Akimbo (S4 Ep 20)… and also in this blog post: Systems with slack are more resilient. The few extra minutes of time aren’t wasted, the…

Joseph Conrad on art, writing and reaching your audience

All art, therefore, appeals primarily to the senses, and the artistic aim when expressing itself in written words must also make its appeal through the senses, if its highest desire is to reach the secret spring of responsive emotions. It…