Resource: Seth Godin on Business Models

I think of the business model as the enabling “wrapper” around the “technical” solution you make happen. If you’re a plumber, it’s all the business stuff. If you’re a teacher, it might be the whole infrastructure of a school. In a non-profit, it’s the rest of the “onion” around the thing you want to do that actually makes a difference…

Voices

This is true all the time, but it’s more relevant than ever in months like the one we’re having, and probably for several months ahead: it matters which voices you listen to. Here are two recent quotes from Seth Godin about this – the first about who shouts loudest, who we listen to, and our choice to lead instead of…

Crossing the street: Seth Godin on monopolies

Every successful business has a monopoly—a monopoly on what it makes that someone else can’t make the way they make it. That leaves out commodity businesses—people who bring coal out of the ground. I don’t think of those businesses as particularly successful. I think of them as useful. I’m glad if I need a bag of coal someone’s doing it,…

Seth Godin on uncertainty: starting before you see the end

The second group of you – and I can see it in your eyes – is saying: “Ah, it’s possible to build the perfect entrepreneurial project. [But] I can’t, because I don’t see it.” And you have to start before you see the end. There’s no way to do this without starting before you see the end. You build the…

Seth Godin on perfect vs “good enough”

Now we get to my favourite sneak question… What does perfect look like? I would like you to list, when your project is working perfectly, exactly what is it? – What kind of profit does it have? – Who loves it? – What shape is it? – What colour is it? – What do the reviews say? Whatever is important…

Seth Godin on privilege and responsibility: “I won the lottery”

I feel that [responsibility to say something worth saying] all the time.…I won the lottery. I wasn’t born in 1880, and I wasn’t born building pyramids somewhere and I wasn’t born with some heart defect. What are you going to do with that? What are you going to with you were born in the right place at the right time…

Seth Godin on a strategy of generous connection

The question is, what are you going to do tomorrow that’s going to make you more connected, in a more important way [or doing more important work?] than what you did today? And if every day you weave a better net of connection that matters – not the trading up, “I’ll lunch with you if you lunch with me,” thing,…

Burn rate (4): black beans and rice (or: cutting costs for a longer runway)

Of course, efficiency is a virtue. Waste is… wasteful, makes everyone worse at their jobs, and reduces the number of possibilities open to you and your team. Knowing where it goes Good financial management is essential for this, of course: you need to know what’s being spent, on what and who by before you can make savings. Get help! The…

Seth Godin on the placebo effect (feat. Kevin Kelly)

In this context, the placebo effect is a metaphor for the story or the ‘show’ that you make around your work that isn’t necessary, but makes it better. The question is this: does something that makes people think your product or service is better (or more fun, or tastier) actually make it better? If what you’re doing is ethical –…

Seth Godin on creating a (generous) monopoly

Every successful business has a monopoly—a monopoly on what it makes that someone else can’t make the way they make it. That leaves out commodity businesses—people who bring coal out of the ground. I don’t think of those businesses as particularly successful. I think of them as useful. I’m glad if I need a bag of coal someone’s doing it,…