It could have been better (3): Seth Godin on “good enough” and the pursuit of perfection

The pursuit of perfection gets in the way of doing the work that we need to do. … What does perfection actually mean? … It is entirely possible that, as a marketing effort, your definition of “good enough” is “much better than people expect”. If you define “good enough” as “remarkable in the way that customers experiences it,” you’ve still…

It could have been better (2): Seth Godin on limits to quality

We must never accept shoddy work – it doesn’t make any sense to make something not as good as it should be. But we are always making things that are not as good as they could be, because if we have unlimited time and unlimited money of course we would make something differently. But we don’t have unlimited time, and…

Five in a row from Seth Godin

Attitudes are skills “No one ever bought anything on an elevator. The elevator pitch isn’t about selling your idea, because a metaphorical elevator is a lousy place to make a pitch. When you feel like you’re being judged and only have a minute to make a first impression, it’s tempting to try to explain the truth and nuance of who…

Seth Godin on books, culture and influence

For five-hundred years, books have mattered. Books have never reached the preponderance of people because there are just so many different titles. It’s possible for a movie to be seen by twenty or thirty million people. It’s likely that a national TV show could be seen by almost as many on a regular basis. But a book? If a book…

Freedom to the nose (2): stealing at work

How free are you at work? How free are the people you’re responsible for? “As free as possible,” is a good answer, but there are some clear limits: no-one is allowed to hurt people physically (freedom to the nose) or to steal the property of the organisation (or other people). Intangible theft – stealing time, for example – is harder…

Podcast recommendation: Seth Godin on The Hedonic Treadmill

This episode of Akimbo is a thoughtful look out our tendency to seek more of what we like – whether loud music or extreme sports or money or beauty. In a nutshell:It’s almost inevitable that we’ll experience diminishing satisfaction from a given amount of whatever brings you pleasure, so we’re always seeking to turn the dial to eleven (out of…

Values in tension (1)

I’ve been thinking a lot about values recently. I mean things like justice, peace, loyalty, family, courage, etc. etc. I think it’s super important to understand your values, to make good decisions for yourself and for the world, but it’s also easy for those values words to replace thinking. You can use the word in a sentence without really having…

Seth Godin on authenticity

Here’s the authentic Seth Godin with one of his best riffs: Authenticity is a crock. Authenticity is overrated. Authenticity is a trap. Because the last time you were authentic you were three months old lying in diapers with poop in them, crying. Ever since then you have done things with intent. You’ve done things on purpose. You wake in the…

Seth Godin on difficult conversations

I highly recommend this week’s excellent episode of Akimbo about Difficult Conversations. Here’s my summary: There are lots of conversations that we think of as “difficult”: telling someone you manage that you’re not happy with their performance; complaining about customer service; asking a friend to change their behaviour. We often find having these conversations hard and even avoid having them…

Living beyond urgent

There’s a great collection of old Seth Godin articles for Fast Company magazine. Here’s an extract from one I wish I’d successfully inhabited in 2019: If It’s Urgent, Ignore It