I was a clipboard person… for registering people to vote. And one of the things you learn when you do this is that you’re actually… Read More »Margo Aaron on Copywriting: Right Person, Right Copy
White hat marketing One of the biggest mindset shifts I’ve had while running a small nonprofit has been coming to understand the importance of marketing.… Read More »White hat marketing and Margo Aaron on good copy
This is a very instructive, highly-evolved form of a classic Seth Godin riff from a great interview on the Creative Rebels Podcast. Hosts David and… Read More »Seth Godin: “Are you a freelancer or an entrepreneur?”
For those who came in late… Start here. You’re going to need people with a combination of qualities: Commitment to the vision; Integrity; Energy and… Read More »The Hard Part(s) in small non-profit organisations (3) – Finding people
For those who came in late… Start here. The next hard part is working out who pays for the change you’re working for. You do… Read More »The Hard Part(s) in small non-profit organisations (2) – Who pays?
“What’s the hard part?” is the question that everyone on the team should be able to answer… What is the difficult work that, if it… Read More »The Hard Part(s) in small non-profit organisations (1) – Who wants this change?
Everyone who is a person has a brand in the sense that your reputation precedes you, that just hearing your name implies a promise. But… Read More »Seth Godin on personal brands and social media strategy
You can get a router that will make a perfect dovetail every time, and my question is, why would you bother? Because the whole point… Read More »Dovetailed: Seth Godin on good tools on cool tools
I really liked this post from Seth Godin on 22nd February: That might not be the right questionThe thing is, everyone has ideas. All the… Read More »Seth Godin on “Where do you get your ideas?”