Bread and butter: unbundling complex products

There is a place (a big place!) for custom work – people pay more to get difficult jobs done well, and the craft required gives you an opportunity to do work that people will notice and “cross the street for.” But if everything you do is complex and nuanced, such that every quote is a custom quote, and every sale…

Resource: Robert Cialdini’s “Influence” distilled – the science of persuasion

Robert Cialdini’s “Influence” is a really useful tool for understanding some of the key building blocks of persuasion, and is a marketing classic. This video contains Cialdini’s own summary of the book. Disclaimer In his words, “understanding these shortcuts and employing them in an ethical manner can significantly increase the chances that someone will be persuaded by your request.” (emphasis…

Marc Andreessen: the test

More from Marc Andreessen’s brilliant interview on The Moment with Brian Koppelman. This time: how breaking into the network in order to get funding isn’t so much a symptom of cronyism as a test of fundamental attributes that a fundraiser will need to be successful. Marc: In the financing business, like, we are dying to finance the next great startup.…

Marc Andreesen: Edison vs Tesla (“Whose fault was that?”)

Brian: How do you talk to people though who have that chip on their shoulder, like, they look at someone like Elon as like, “Well, hey, that guy’s just as a showman!” Do you know what I mean? Like, not him specifically, but they almost feel like it cheapens what they do; like… Marc: Oh, this is actually interesting. Elon actually used…