Kevin Kelly on second order risk

This is a great post from KK on second order risk (“known unknowns”) and third order risk (“unknown unknowns”) that might effect, with reference to the Corona Virus (Covid-19). In the face of unknown risks, he advises caution. I’m writing this on 4th March 2020, so it will be interesting to see how the risk profile looks when this goes…

Contact

Next time you read an article, listen to a podcast, watch a program that you like – why don’t you get in touch with whoever made it? Not just the person who was in it – the ones we normally notice – but the people who made it too. Drop them an email, or even that hand written note that you…

Strategy: from ideas to value propositions to business models

Ideas are easy. Ideas are free, they’re everywhere. The hard thing is turning ideas into value propositions that customers want, and business models that can scale. How many projects do I need to invest in to create the next growth engine? … It turns out, you’d actually need to invest in 250 projects. You start with small bets first, and…