Seth Godin, Bluebird and everybody else
Here’s Seth Godin:
reputation
Seth Godin: The Mona Lisa Principle
When your ideas are spreading, when your work is remarkable, when your organization has built a social ratchet that works, one of the side effects… Read More »Seth Godin: The Mona Lisa Principle
Portfolio
Not: “I worked at this company.” “I held this position,” or even “I performed this role.” But rather: “I helped these people.” (Please go and… Read More »Portfolio
Rainmakers
Who makes good things happen in and for your organisation? Who gets referrals? Who finds new clients? Who gets donations flowing? Who brings in new… Read More »Rainmakers
Clayton Christensen on why customers pay a premium, or: bad products are expensive
If you hire a product to get a job done and it doesn’t do the job well, then you have to take it back, or… Read More »Clayton Christensen on why customers pay a premium, or: bad products are expensive
Prominence
Making prominence your aim is like building a skyscraper without laying foundations: you might make something tall, but it’s unlikely to last and it will… Read More »Prominence
Raising the tone
Lowering the tone is easy, often funny, and sometimes desirable: lofty conversations gain traction (or evaporate) when touched to earth. Laughter liberates. It’s much harder… Read More »Raising the tone
Test Scores vs A Body of Work
When you show up and say “here’s my resume,” basically you’ve just shared your SAT score … with the HR people. And the HR people… Read More »Test Scores vs A Body of Work