Finding the phrase
It isn’t just the idea that counts, but how you say it and how you show it. The (metaphorical) map is not the territory, but… Read More »Finding the phrase
persuasion
White hat marketing and Margo Aaron on good copy
White hat marketing One of the biggest mindset shifts I’ve had while running a small nonprofit has been coming to understand the importance of marketing.… Read More »White hat marketing and Margo Aaron on good copy
What is mood affiliation?
Mood affiliation was a concept I first coined to refer to people who judge arguments by the mood of the argument. So there are some… Read More »What is mood affiliation?
If they knew what you know (2)
“I’m an imposter. If they knew what I knew I’d never work again.” This may be true. If it is, you’ve got some work to… Read More »If they knew what you know (2)
If they knew what you know (1)
Sometimes it feels awkward to ‘sell’ an idea or product, but persuading people to agree / sign up / buy what you’re selling is fine… Read More »If they knew what you know (1)
Resource: Robert Cialdini’s “Influence” distilled – the science of persuasion
Robert Cialdini’s “Influence” is a really useful tool for understanding some of the key building blocks of persuasion, and is a marketing classic. This video… Read More »Resource: Robert Cialdini’s “Influence” distilled – the science of persuasion