The distinctive thing about people who do great work is not that they spend every waking hour working on things that matter. It’s that they consistently spend two or three or four hours a day working on things that matter, rather than zero. Paul Graham – tweeted here Even an hour or two – consistently – makes a difference.
It doesn’t matter that this might fail. It matters that this is worth trying. Seth Godin – The Jordan Harbinger Show Ep 234
If a horse is thirsty, if they know that water will help, and if they trust you, then all you need to say is “There’s water over there,” and the rest will take care of itself. Nothing is as important as whether people want the change you’re working for, and whether they trust that you can help it happen.