Mission statement example: Airbnb mission statement and values

Here’s great mission statement from Airbnb. Our Mission: Create a world where anyone can belong anywhere It’s an audacious, incredibly rewarding mission that our increasingly diverse team is dedicated to achieving. Airbnb is built around the idea that everyone should be able to take the perfect trip, including where they stay, what they do, and who they meet. To that…

The Toolkit – Part 1: Foundations (11) – transmission (mission to action)

This post is part of the working draft of the DriverlessCrocodile Toolkit (read more here). I’d love comments, links to resources related to the theme, and original contributions. We’ve worked from organisational Values (Foundations 1- 4) to Vision (Foundations 5-6) to Mission (Foundations 7-10). These make up the deep-level foundations for everything that you actually do: Values are the things…

The Toolkit – Part 1: Foundations (10) – early stage mission statements

It’s possible that in the early stages of your project or organisation you have no clear idea about how to make progress towards your vision. This is fine. In these cases you can choose to: delay officially launching and sharing about your organisation’s mission until you have a better sense of direction make research your first mission, and iterate on…

The Toolkit – Part 1: Foundations (8) – a shorter mission statement

This post is another go at mission statements – mixing Peter Drucker’s description of a mission statement as “a concise statement of purpose” (it should fit on a t-shirt!) with the idea that mission should have a bit more of the “what we do” towards making our vision a reality. The story so far: Vision: “We work for a future…

The Toolkit – Part 1: Foundations (6) – from vision to mission

This post is part of the working draft of the DriverlessCrocodile Toolkit (read more here). I’d love comments, links to resources related to the theme, and original contributions. From vision to mission If a vision statement is a statement about ends (the world you’re working to make a reality), a mission statement is about means: what are the primary activities…