marketing

Bootstrapping the non-profit organisation Rule 5: Own your Assets

by Stuart Patience
25th September 2018

This is the fifth post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Build and own an asset that’s difficult for… Read More »Bootstrapping the non-profit organisation Rule 5: Own your Assets

Pretzel. Coffee.

by Stuart Patience
28th August 2018

I liked the look of the pretzels. I fancied a coffee. There were a range of combination deals featuring pretzels and iced drinks, but none… Read More »Pretzel. Coffee.

Marketing the internet

by Stuart Patience
18th August 2018

Often, we market products or services that solve problems that people already know they have. We offer a better app, or a better screwdriver, or… Read More »Marketing the internet

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