A downhill slope (find others)
If you’re in a book group, social pressure is going to get you to read that book. The act of joining the book group is… Read More »A downhill slope (find others)
marketing
Bootstrapping the non-profit organisation Rule 5: Own your Assets
This is the fifth post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Build and own an asset that’s difficult for… Read More »Bootstrapping the non-profit organisation Rule 5: Own your Assets
Pretzel. Coffee.
I liked the look of the pretzels. I fancied a coffee. There were a range of combination deals featuring pretzels and iced drinks, but none… Read More »Pretzel. Coffee.
Marketing the internet
Often, we market products or services that solve problems that people already know they have. We offer a better app, or a better screwdriver, or… Read More »Marketing the internet
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