I was a clipboard person… for registering people to vote. And one of the things you learn when you do this is that you’re actually… Read More »Margo Aaron on Copywriting: Right Person, Right Copy
White hat marketing One of the biggest mindset shifts I’ve had while running a small nonprofit has been coming to understand the importance of marketing.… Read More »White hat marketing and Margo Aaron on good copy
For those who came in late… Start here. You’re going to need people with a combination of qualities: Commitment to the vision; Integrity; Energy and… Read More »The Hard Part(s) in small non-profit organisations (3) – Finding people
For those who came in late… Start here. The next hard part is working out who pays for the change you’re working for. You do… Read More »The Hard Part(s) in small non-profit organisations (2) – Who pays?
“What’s the hard part?” is the question that everyone on the team should be able to answer… What is the difficult work that, if it… Read More »The Hard Part(s) in small non-profit organisations (1) – Who wants this change?
Everyone who is a person has a brand in the sense that your reputation precedes you, that just hearing your name implies a promise. But… Read More »Seth Godin on personal brands and social media strategy
This video is great. – How to beat decision paralysis– How to know exactly what to build– How to build a marketing platform to attract… Read More »Resource: Patrick McKenzie on Your First 60 Days