Finding the phrase
It isn’t just the idea that counts, but how you say it and how you show it. The (metaphorical) map is not the territory, but… Read More »Finding the phrase
marketing
Margo Aaron on Copywriting: Right Person, Right Copy
I was a clipboard person… for registering people to vote. And one of the things you learn when you do this is that you’re actually… Read More »Margo Aaron on Copywriting: Right Person, Right Copy
White hat marketing and Margo Aaron on good copy
White hat marketing One of the biggest mindset shifts I’ve had while running a small nonprofit has been coming to understand the importance of marketing.… Read More »White hat marketing and Margo Aaron on good copy
The Hard Part(s) in small non-profit organisations (3) – Finding people
For those who came in late… Start here. You’re going to need people with a combination of qualities: Commitment to the vision; Integrity; Energy and… Read More »The Hard Part(s) in small non-profit organisations (3) – Finding people
The Hard Part(s) in small non-profit organisations (2) – Who pays?
For those who came in late… Start here. The next hard part is working out who pays for the change you’re working for. You do… Read More »The Hard Part(s) in small non-profit organisations (2) – Who pays?
The Hard Part(s) in small non-profit organisations (1) – Who wants this change?
“What’s the hard part?” is the question that everyone on the team should be able to answer… What is the difficult work that, if it… Read More »The Hard Part(s) in small non-profit organisations (1) – Who wants this change?
Seth Godin on personal brands and social media strategy
Everyone who is a person has a brand in the sense that your reputation precedes you, that just hearing your name implies a promise. But… Read More »Seth Godin on personal brands and social media strategy
“She brings others with her.”
THIS is what you’re looking for as you build your product or program: users/customers/participants who will not only buy what you have to offer*, but… Read More »“She brings others with her.”
Resource: Patrick McKenzie on Your First 60 Days
This video is great. – How to beat decision paralysis– How to know exactly what to build– How to build a marketing platform to attract… Read More »Resource: Patrick McKenzie on Your First 60 Days
The go-to
One recipe for success is to become the go-to – the one that people reach for when they want to do X… like Clayton Christensen’s… Read More »The go-to