For those who came in late… Start here. You’re going to need people with a combination of qualities: Commitment to the vision; Integrity; Energy and… Read More »The Hard Part(s) in small non-profit organisations (3) – Finding people
For those who came in late… Start here. The next hard part is working out who pays for the change you’re working for. You do… Read More »The Hard Part(s) in small non-profit organisations (2) – Who pays?
“What’s the hard part?” is the question that everyone on the team should be able to answer… What is the difficult work that, if it… Read More »The Hard Part(s) in small non-profit organisations (1) – Who wants this change?
Everyone who is a person has a brand in the sense that your reputation precedes you, that just hearing your name implies a promise. But… Read More »Seth Godin on personal brands and social media strategy
THIS is what you’re looking for as you build your product or program: users/customers/participants who will not only buy what you have to offer*, but… Read More »“She brings others with her.”
This video is great. – How to beat decision paralysis– How to know exactly what to build– How to build a marketing platform to attract… Read More »Resource: Patrick McKenzie on Your First 60 Days
One recipe for success is to become the go-to – the one that people reach for when they want to do X… like Clayton Christensen’s… Read More »The go-to
Bernadette Jiwa’s The Fortune Cookie Principle is a very good, short and actionable introduction to how to tell your organisation’s story in order to better… Read More »Bernadette Jiwa on the New Marketing
About 50 people pass through DriverlessCrocodile each day (Welcome!). If 2020 taught us anything, it’s that 50 people is plenty for something contagious to spread.… Read More »50 a day (shopfront)
“I’m an imposter. If they knew what I knew I’d never work again.” This may be true. If it is, you’ve got some work to… Read More »If they knew what you know (2)