Here’s Seth Godin:
This is the best summary presentation on Crossing the Chasm that I’ve seen, from Moore himself. He discusses the diffusion of “technology products” (i.e. things… Read More »Crossing the Chasm: Geoffrey Moore on the technology adoption lifecycle
The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it… Read More »More conversations and fewer announcements: Seth Godin on the elevator pitch
If you build it… … then they will come. You don’t have to have all that much, and they will come.
I was a clipboard person… for registering people to vote. And one of the things you learn when you do this is that you’re actually… Read More »Margo Aaron on Copywriting: Right Person, Right Copy
White hat marketing One of the biggest mindset shifts I’ve had while running a small nonprofit has been coming to understand the importance of marketing.… Read More »White hat marketing and Margo Aaron on good copy
For those who came in late… Start here. You’re going to need people with a combination of qualities: Commitment to the vision; Integrity; Energy and… Read More »The Hard Part(s) in small non-profit organisations (3) – Finding people
For those who came in late… Start here. The next hard part is working out who pays for the change you’re working for. You do… Read More »The Hard Part(s) in small non-profit organisations (2) – Who pays?
“What’s the hard part?” is the question that everyone on the team should be able to answer… What is the difficult work that, if it… Read More »The Hard Part(s) in small non-profit organisations (1) – Who wants this change?