Recommendation: Econtalk with Matt Ridley on How Innovation Works

I highly recommend this episode of Econtalk with Matt Ridley talking about how innovation makes inventions useful by making them available, affordable and reliable. The Academy of Ideas podcast is a good overview of the book’s key points about how innovation works and made me feel that I probably didn’t need to read it. This excellent interview with Russ Roberts…

Recommendation: Kevin Kelly on the future of…

Kevin Kelly is reliably insightful and thought-provoking and often fascinating. I don’t think I’ve ever read or listened to something of his that hasn’t made me see the world (particularly technology) in a new way, and with my curiosity piqued to find out more. Today’s recommendation is for a new series of 36 short lectures he’s sharing on YouTube about…

Matt Ridley: 15 principles of innovation from “How Innovation Works”

I think it [Innovation] is the most important thing that happens in history, bar none. It’s what explains all the trends that happen in the world, it’s what explains the prosperity, but it’s also what explains all the other cultural trends – it explains how social media has gone crazy and things like that. Innovation is at the heart of…

Matt Ridley: invention vs innovation

[Public service announcement for email subscribers: sorry for the unfinished post you may have received out of the weekend – I was having issues with the WordPress app.] Innovation is different from invention. Invention means coming up with a new thing; innovation means making that new thing available, affordable and reliable in such a way that people actually go out…

Crossing bridges

There’s a reason that most marketers advise us to sell things to people who are already buying: getting something important into the hands of people who have never had it – and doing it in a way that makes a sustainable difference – is difficult. An incremental improvement on a single axis is unlikely to be enough: You’ll need to…

Overcoming barriers

With this in mind… How does what you offer reduce the barriers to people consuming something important to them? In other words, how do you make it easier (or even possible) for them to get the job done? How do you (dramatically) lower the price? How do you make it available in places where it hasn’t been before? How do…

Efosa Ojomo on market-creating innovation and overcoming barriers to consumption

This is a powerful lens for thinking about how to unlock possibilities and bring about change, drawing on the work of Clayton Christensen. Market creating innovations are innovations that transform complicated and expensive products into products that are simple and affordable so many more people can afford them. Those people who historically could not afford existing products on the market…

McDonald’s miracles and me

McDonald’s gets a lot of stick, much of it deserved. But critics of McDonald’s are often blind to the value it adds – in large part because we never knew (or have forgotten) the context it emerged in. In the pre-McDonald’s era, I suspect more so than now, the quality of food and service available in local restaurants across small-town…

César Hidalgo on the importance of trust in networks of innovation

Another great episode of Exponential View – recommend. Azeem Azhar: It seems like the richer, faster growing economies require these dense and intricate networks of people, and these people need to have ways of communicating with each other, norms, behaviours that ultimately get reflected – measured – as trust. … César Hidalgo: Trust is fundamental for economic growth, because it…

Astro Teller on planning, experimentation and innovation

This extract is from another great interview on Exponential View with Azeem Azhar. Depending on how you count, [at Google X] maybe 1000 ideas turned into ten ideas. … I would put it this way, with respect to how we think about X: if you’re serious about innovation, you would be lucky to succeed one percent of the time. You…