Amazon: working backwards and other stories

I’m late to the party on this, but I’ve just come across this very helpful technique for developing products and services, as used at Amazon. Essentially, you start by immediately writing a customer-facing press release for the finished product, and…

Clayton Christensen: Jobs to be done (1)

Here’s a great insight from Clayton Christensen: people don’t buy a product or service because of abstract needs, but rather when they have a specific job to do. So people don’t use public transport, or cars, or taxis because they…

Resources: Steve Blank Playlist

If you’re not familiar with Steve Blank, start here: The Principles of Lean “No business plan survives first contact with customers.” On Acting on Customer Discovery If you’re going to go out and discover whether customers like your idea or…

Resources: Clayton Christensen on disruptive innovation

Clayton Christensen’s The Innovators Dilemma is a business classic, providing a framework for understanding how technological or business model innovations (or more usually, both) allow new businesses to gain a foothold in markets or to create new ones. It’s been…

The innovation in your head…

… isn’t an innovation yet. Our definition of innovation refers to something rather specific: A change in the processes by which an organization transforms labor, capital, materials and information into products and services of greater value. Clayton Christensen, Efosa Ojomo…

Value: more of more?

Make something useful For lots of people Capture some of that value so that you can do it again The more useful what you do is, for more people*, the greater the potential is for your organisation to be sustainable…

Zen Hae on cross-pollination, imitation and innovation in Indonesian Peranakan literature

The pattern of hybridity, imitation and innovation we talk about under the label “combinatorial innovation” isn’t limited to cars and computers – it’s central to (and has been discussed for far longer) in literature and the arts. In a paper…

Carl Sagan on starting from scratch

If you wish to make an apple pie from scratch, you must first invent the universe. Carl Sagan Starting from scratch is overrated (and impossible). Some better questions are: – Has someone else already made what I’m trying to make?…

Marks and Spencer as disruptive innovators

Marks and Spencer have been a mainstay of British retail for more than 100 years, so it’s hard to imagine them as disruptive innovators – but it turns out they were innovative all over. More immigration and innovation Michael Marks…

Resource: Seth Godin on Systems Thinking

Akimbo Season 4 Episode 20 (July 10, 2019) – Systems Thinking This is a great episode of riffs on how systems create – and constrain – possibilities, and the opportunities that open up when systems change. Featuring Mr Heinz and…