For five-hundred years, books have mattered. Books have never reached the preponderance of people because there are just so many different titles. It’s possible for… Read More »Seth Godin on books, culture and influence
This morning I listened to Nicholas Bloom lamenting the current absence of conferences and seminars in the Covid-19 era in part because of the loss… Read More »Selective serendipity: places, people, ideas
You are always both.* *No pressure – that’s just how it is.
Robert Cialdini’s “Influence” is a really useful tool for understanding some of the key building blocks of persuasion, and is a marketing classic. This video… Read More »Resource: Robert Cialdini’s “Influence” distilled – the science of persuasion