Marketing the internet
Often, we market products or services that solve problems that people already know they have. We offer a better app, or a better screwdriver, or… Read More »Marketing the internet
Often, we market products or services that solve problems that people already know they have. We offer a better app, or a better screwdriver, or… Read More »Marketing the internet
I was on the receiving end of a broken promise a couple of weeks ago: a cancelled flight. The airline gave me a refund, but… Read More »A broken promise
Picking up from yesterday’s post on what it means to find a solution to a problem… If you know the solution but can’t make it… Read More »Lasting solutions
The idea is this: If you know how to solve a problem but can’t communicate it to others in a way that actually results in… Read More »Making and communicating solutions
You’ve got to set the bar high too. Set the bar high in the big, important things: What am I working for? Who am I… Read More »Setting the bar high