Part Way
It took at least 11 expeditions to climb Everest. Eleven voyages, eleven treks, eleven base camps and who knows how many reconnaissance climbs, trial runs… Read More »Part Way
generosity
Guidelines 2022
Given that you already have far more than most people in history, and are as-good-as-certain to have more stuff than you’ll ever need even if… Read More »Guidelines 2022
When you come to our event (2): bonus disc
For those who came in late… Start here… How could I forget? It (almost) goes without saying that the event will start well… … but… Read More »When you come to our event (2): bonus disc
When you come to our event…
… assuming that you are the sort of person that likes this sort of thing, then: It will be for you and not for us*… Read More »When you come to our event…
Generous, Reasonable, Sustainable; or, Goldilocks Pricing
Bad old business* says, “How can I maximise profit? I will use up the resources available to get as much as I can.” Naive charity… Read More »Generous, Reasonable, Sustainable; or, Goldilocks Pricing
Margo Aaron on Copywriting: Right Person, Right Copy
I was a clipboard person… for registering people to vote. And one of the things you learn when you do this is that you’re actually… Read More »Margo Aaron on Copywriting: Right Person, Right Copy
Eleph-ant; or, Small but perfectly formed
The word fragment is often misused to describe anything smaller than a bread box, but an eight-hundred page book is no more complete or unbroken… Read More »Eleph-ant; or, Small but perfectly formed
In search of clarity
The aim is that every member of the team knows: What you’re working towards and why What each person’s role is (in general terms) What… Read More »In search of clarity
First from the source, then from the sides: Seth Godin on how change happens
Your wishes are pure, the change is important, and it’s going to make things better. And you probably believe that things would be better if… Read More »First from the source, then from the sides: Seth Godin on how change happens
Seth Godin: Generous doesn’t mean free
Too often the market pushes creators to give away their work, and too often we come to believe that giving it away – removing money… Read More »Seth Godin: Generous doesn’t mean free