Seth Godin on the placebo effect (feat. Kevin Kelly)

In this context, the placebo effect is a metaphor for the story or the ‘show’ that you make around your work that isn’t necessary, but makes it better. The question is this: does something that makes people think your product…

Seth Godin on creating a (generous) monopoly

Every successful business has a monopoly—a monopoly on what it makes that someone else can’t make the way they make it. That leaves out commodity businesses—people who bring coal out of the ground. I don’t think of those businesses as…

Specs, laws and floors

A spec sets standards and defines output, and laws set the boundaries of acceptable behaviour. They are indispensable, but here’s the thing: specs and laws are always floors. You can’t legislate the maximum. There is always an extra mile. There…

Back-to-back

Back to back meetings are a bad idea: Unless you or the chairperson is really good, you’re almost certain to be running late at the end of the first meeting. You need time – at least half an hour –…

The Toolkit – Part 1: Foundations (2)

This post is part of the working draft of the DriverlessCrocodile Toolkit (read more here). I’d love comments, links to resources related to the theme, and original contributions. Values The best exercise I know for thinking about you values comes…

The switch (1)

“Who is this for?” Your work is always for you. This is true whether we’re working for pay or we’re parenting, whether we’re working on something that’s very obviously for ourselves or giving up time, energy and money to serve…

Seth Godin on leadership, generosity and charisma

You can say that charisma makes you a leader, but I believe that leading gives you charisma. And that changes everything: that you gain charisma through your generous acts of leadership. You don’t need authority, you don’t need to win…

New axes (play your own game)

As in “axis”, plural – sorry if you’re disappointed. We can’t win at everything. The good news is that you’re in charge of what you’re competing on. Kids find this hard to learn, but it’s true: if you’re not racing,…

Questions (1): who’s it for?

A questions about questions: Who is it for? Always, our questions are self motivated: We’re looking for answers. We just want to know. The answer will help us in some way. We also ask questions for other people: We ask…

Gifts

What do you have that you did not receive? And if you did receive it, why do you boast as though you did not? Paul of Tarsus – First Letter to the Corinthians Count your gifts: knowledge, skills, dispositions and…