Seth Godin on fear and reassurance

The way [of handling fear] that doesn’t work is reassurance. Reassurance doesn’t work because you need an infinite amount of it. Someone can give you reassurance for five minutes and then ten minutes later you go “Ooohh no no no.” So the number of times that you need to be told by someone you trust and respect that you’re going…

Friction (2): emotional friction

This is a different kind of friction: the uncertainty, delay and discomfort that comes from lack of trust or understanding. Like bureaucratic or procedural friction, emotional friction slows us down and makes things more difficult than they need to be. It takes many guises: The extra time we spend second-guessing and explaining ourselves because we’re worried someone will take what…