You pay the lowest price that the market will bear. The bigger the market (the more appropriate candidates that you can reach), the lower the price is likely to be. This is commodity pricing: an average sort of price to attract average (or cheapest possible) candidates.
You pay the market rate plus a bit, fishing for better-than-average candidates or at least that your recruits will work better for you as a result of higher pay.
Sounds silly, but it’s quite common in the world of non-profits. You pay a little below market rate to filter out people who are in it for the money, as opposed to those who value the work itself, share your vision, are committed to the cause.
A living wage
You come at the pricing question the other way round – not “What’s this job worth?” or “What’s the lowest wage I can get away with paying for this work?” but “How do I think members of my team should be able to live?” This could end up being below market, in which case you end up with another values-filter, or above market, in which case you risk looking wasteful or attracting people who want to work for you for the wrong reasons.
I like the idea of starting from a living-wage – and if it looks too generous: a) It’s a better mistake to make than being stingy b) You’ve got the interesting problem of helping your recruits to be worth it.
In the probably-quite-unlikely event that your project will last longer than you do – or at least lasts longer than your desire or ability to keep it alive – you’ll need to have a personal finishing line in mind.
When, ideally, will you let go of the project?
What state do you hope to leave it (what needs to happen so that you can leave without killing it?)
Under what circumstances will you leave before the ideal time?
What do you need to do and how do you need to frame your departure so that you and others feel good about you leaving?
Will it be a clean break, or are there ways you’d continue to support the project?
If things go wrong after you leave, what circumstances (if any) would drag you back?
Some projects get finished up and wrapped up neatly, others (often work serving people, like education or government) are by nature never finished.
If your project has no clear finish line, it’s worth considering making an artificial one. It could be after a defined length of time or based on contribution: after you’ve achieved a certain goal, had a defined impact… or if something doesn’t happen by a certain timeframe.
Your cause will rumble on (many of our best causes will do so for as long as there are people), but it’s naive (and unhelpful) to think that your project will last forever, at least in its current form.
Fit for Purpose or Good Enough mean different things depending on what we’re talking about, who it’s for and where and how it’s going to be seen – which is to say that they exist in a network, and that Good Enough can change even for a single piece of work.
This often happens as a function of time:
Dirt roads might work for a village, but they’re not really Good Enough for a town.
30 kids copying off a blackboard for an hour or two was a perfectly adequate model of education a few generations ago;
What passed as a good website or presentation fifteen years ago rarely stands up today (unless you’re Tom Peters);
The writing of Charles Dickens has shifted from being Popular Entertainment to Literature (I doubt much of his work would be serialised in magazines today).
And of place:
The famous Fountain was changed simply by being placed in a gallery;
Cold beer tastes better on a beautiful beach;
We become different people at concerts, in museums, on holiday;
A shippable blog post is rarely Good Enough for a book.
And of who we are:
Children’s TV is a lot less interesting when you’re no longer a child, and teenage angst gets old as we do;
Fox News and The Guardian are indispensable – or not – depending on where you’re coming from;
And – and all of the above are really all examples of this – what it’s connected to:
Dickens’ books gain interest and value in relationship to each other, and to Das Kapital, and to TV adaptations;
The Beatles’ studio outtakes and rehearsals were by definition not good enough – but became collectible in relationship to all those A-sides, and with time;
The contents of Da Vinci’s sketchbooks weren’t Good Enough for a gallery when he was filling them.
Which brings me to the variable quality of posts here, and who and what they’re for. Some are ready to share. Some are sketches. All gain value (for me at least) in relationship to the rest as hummus, hinterland and springboard to something new, and to a better Good Enough.
Making prominence your aim is like building a skyscraper without laying foundations: you might make something tall, but it’s unlikely to last and it will almost certainly cause damage when it collapses.
Rather than trying to stick out from the landscape on your own, far better to aim at lifting those around you and be happily surprised if you end up as a high-point on an interesting hill, held up by others and holding them up in turn.
Mountains have long histories and relationships and contribution take time. The only prominence worth having is a side effect of the slow geology of generous relationships.