Crossing bridges
There’s a reason that most marketers advise us to sell things to people who are already buying: getting something important into the hands of people… Read More »Crossing bridges
disruption
Overcoming barriers
With this in mind… How does what you offer reduce the barriers to people consuming something important to them? In other words, how do you… Read More »Overcoming barriers
Efosa Ojomo on market-creating innovation and overcoming barriers to consumption
This is a powerful lens for thinking about how to unlock possibilities and bring about change, drawing on the work of Clayton Christensen. Market creating… Read More »Efosa Ojomo on market-creating innovation and overcoming barriers to consumption
Tom Peters on the dull old days / life before “disruption”
“It is the conceit of every age to say that we live in confusing times compared to the placid age the prior generation experienced.” Henry… Read More »Tom Peters on the dull old days / life before “disruption”
Resources: Clayton Christensen on disruptive innovation
Clayton Christensen’s The Innovators Dilemma is a business classic, providing a framework for understanding how technological or business model innovations (or more usually, both) allow… Read More »Resources: Clayton Christensen on disruptive innovation