This series draws on the work of Clayton Christensen and Efosa Ojomo and Karen Dillon to identify the causes of non-consumption of products or other… Read More »Thinking again about market-creating innovations (3): Access Problems
Yesterday I drew on the work of Clayton Christensen and Efosa Ojomo to identify 5 causes of non-consumption of products or solutions: Lack of awareness… Read More »Thinking again about market-creating innovations (2): Marketing Problems
If you’re working in a for- or not-for-profit organisation working for change – trying to make something happen that you think should be happening, or… Read More »Thinking again about market-creating innovations (1)
I’m still a bit sketchy on how market creating innovations are qualitatively different from sustaining and efficiency innovation, but these ideas are important. Highly recommended.… Read More »Efosa Ojomo (and Clayton Christensen) on market-creating innovation and overcoming barriers to consumption (2)
There’s a reason that most marketers advise us to sell things to people who are already buying: getting something important into the hands of people… Read More »Crossing bridges
With this in mind… How does what you offer reduce the barriers to people consuming something important to them? In other words, how do you… Read More »Overcoming barriers
This is a powerful lens for thinking about how to unlock possibilities and bring about change, drawing on the work of Clayton Christensen. Market creating… Read More »Efosa Ojomo on market-creating innovation and overcoming barriers to consumption
“It is the conceit of every age to say that we live in confusing times compared to the placid age the prior generation experienced.” Henry… Read More »Tom Peters on the dull old days / life before “disruption”
Clayton Christensen’s The Innovators Dilemma is a business classic, providing a framework for understanding how technological or business model innovations (or more usually, both) allow… Read More »Resources: Clayton Christensen on disruptive innovation