Steve Jobs on working backwards from customer experience

“The hardest thing is, how do [those features] fit into a cohesive vision? … One of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. And I’ve made this…

Knotty problems

A good knot: Solves a problem Is easy to remember Is easy to tie Is easy to check Is strong (causes as little reduction in the strength of the rope as possible) Is secure (doesn’t come undone when you don’t want it to) Doesn’t jam (doesn’t become extremely difficult to untie after being put under strain) Is easy to undo…