The process

This is the process: Do some work. Just start. Work on it until the excitement of fresh ideas crumbles on contact with reality into the funk of “Why am I even bothering?” Recognise that this is part of the process – and that learning to get through it is quite possibly the key to success. Make something that’s so-so. Edit,…

I could do better

Could you? Have you? Who was it better for? Did you bring it – finished – to market in such a way that it reached people beyond its core audience (people like you in relation to this thing)? How consistently did you do it? How many people’s lives did you improve on the way? If you haven’t – are you…