Note: these are a series of excerpts from a longer discussion – link below. I think it [Innovation] is the most important thing that happens… Read More »Matt Ridley: 15 principles of innovation from “How Innovation Works”
How long does it need to be? What would be different if, rather than being paid by the word, you were paying?
This may seem to you like testing, but it really isn’t, because at this point we don’t yet know what our idea is: we don’t… Read More »In it to win it (2): OK Go on the sandbox theory of how to find a wonderful idea
“Fiction has two uses. Firstly, it’s a gateway drug to reading. The drive to know what happens next, to want to turn the page, the… Read More »Neil Gaiman on reading fiction, empathy and changing the world