A banana to a gunfight
A good analogy acts like a bridge for what you’re trying to communicate. It’s a key to unlock connections for your listeners, and then to… Read More »A banana to a gunfight
copywriting
Margo Aaron on Copywriting: Right Person, Right Copy
I was a clipboard person… for registering people to vote. And one of the things you learn when you do this is that you’re actually… Read More »Margo Aaron on Copywriting: Right Person, Right Copy
White hat marketing and Margo Aaron on good copy
White hat marketing One of the biggest mindset shifts I’ve had while running a small nonprofit has been coming to understand the importance of marketing.… Read More »White hat marketing and Margo Aaron on good copy