Amazon-style press release for the Driverlessbookadile

This post is the fulfilment of one of this week’s 12 Week Year goals for DriverlessCroc. It’s a first draft of an Amazon-style press release used to develop a product. Pins with Flags On The landscape of building a small…

Front foot (1)

It’s good to be on the front foot – to know where you’re going, to be moving things in the right direction, to be proactive, to be setting the terms. We sometimes find ourselves on the front foot due to…

Mission statement example: Airbnb mission statement and values

Here’s great mission statement from Airbnb. Our Mission: Create a world where anyone can belong anywhere It’s an audacious, incredibly rewarding mission that our increasingly diverse team is dedicated to achieving. Airbnb is built around the idea that everyone should…

Resource: Robert Cialdini’s “Influence” distilled – the science of persuasion

Robert Cialdini’s “Influence” is a really useful tool for understanding some of the key building blocks of persuasion, and is a marketing classic. This video contains Cialdini’s own summary of the book. Disclaimer In his words, “understanding these shortcuts and…

The Toolkit – Part 1: Foundations (9) – stable vision, evolving mission

This post is part of the working draft of the DriverlessCrocodile Toolkit (read more here). I’d love comments, links to resources related to the theme, and original contributions. Once you’ve got a clear vision (the “why” of what you do)…

Joseph Conrad on art, writing and reaching your audience

All art, therefore, appeals primarily to the senses, and the artistic aim when expressing itself in written words must also make its appeal through the senses, if its highest desire is to reach the secret spring of responsive emotions. It…

On assuming the best

Assuming the best of other people is usually the best position to assume. Here are some reasons for this: 1) There’s a double-distortion going on in our interactions: we think that we’re nicer and more reasonable – and our foibles…

Eyes. Sawdust. Planks.

 “Why do you look at the speck of sawdust in your brother’s eye and pay no attention to the plank in your own eye? How can you say to your brother, ‘Let me take the speck out of your eye,’ when…

Podcasting resource: Anchor.fm

anchor.fm comes highly recommended as free-to-use-with -almost-no-limits one-stop-shop for podcasting. It’s apparently brilliant, intuitive and powerful, and an easy way to get your podcast onto googlepodcasts, apple, Spotify etc. It’s on the hitlist – more soon! Thanks to Ryan for…

What’s the story? (1)

We’re always telling stories about who we are, where we’ve come from and where we going. We tell stories about what’s good and what’s bad, what should be and what shouldn’t. We tell ourselves stories about what’s possible and why…