Overcoming barriers

With this in mind… How does what you offer reduce the barriers to people consuming something important to them? In other words, how do you make it easier (or even possible) for them to get the job done? How do you (dramatically) lower the price? How do you make it available in places where it hasn’t been before? How do…

Efosa Ojomo on market-creating innovation and overcoming barriers to consumption

This is a powerful lens for thinking about how to unlock possibilities and bring about change, drawing on the work of Clayton Christensen. Market creating innovations are innovations that transform complicated and expensive products into products that are simple and affordable so many more people can afford them. Those people who historically could not afford existing products on the market…

Which “better”?

More accessible Disruptive Innovations are NOT breakthrough technologies that make good products better; rather they are innovations that make products and services more accessible and affordable, thereby making them available to a larger population. Christensen Institute Could you make it… … cheaper? … easier to discover? … easier to find out more about? … easier to get hold of? ……

Clayton Christensen, Efosa Ojomo and Karen Dillon on integrating inputs

The question still remains, why does Tolaram [makers of Indomie in Nigeria] need to invest in electricity, water, education, logistics, and so on, in order to deliver a pack of noodles to the average Nigerian? Surely, it wouldn’t need to do this if it were operating in, say, the United States. The answer to that question—on when and whether a…

Burn rate (4): black beans and rice (or: cutting costs for a longer runway)

Of course, efficiency is a virtue. Waste is… wasteful, makes everyone worse at their jobs, and reduces the number of possibilities open to you and your team. Knowing where it goes Good financial management is essential for this, of course: you need to know what’s being spent, on what and who by before you can make savings. Get help! The…

Clayton Christensen on why customers pay a premium, or: bad products are expensive

If you hire a product to get a job done and it doesn’t do the job well, then you have to take it back, or throw it away, or give it away, or repair it, and go out and find something that will do the job well. And if that doesn’t do well then you have to test it, and…

Spare 15

What do you do with a spare fifteen minutes? Quite frequently, I’ll… Continue a Whatsapp conversation Skim the news See who’s been coming to DriverlessCroc Catch the next few minutes of whatever podcast or talk on youtube I’m listening to Read someone else’s blog More rarely, I’ll… Think about a half-formed thought for a blog post Make a foray onto…

Clayton Christensen: Jobs to be done (1)

Here’s a great insight from Clayton Christensen: people don’t buy a product or service because of abstract needs, but rather when they have a specific job to do. So people don’t use public transport, or cars, or taxis because they need transportation in general, but when they need to go and do something specific at a specific time. All people…

Resources: Clayton Christensen on disruptive innovation

Clayton Christensen’s The Innovators Dilemma is a business classic, providing a framework for understanding how technological or business model innovations (or more usually, both) allow new businesses to gain a foothold in markets or to create new ones. It’s been hugely influential – and has come in for its share of criticism. This post contains links to a range of…

The innovation in your head…

… isn’t an innovation yet. Our definition of innovation refers to something rather specific: A change in the processes by which an organization transforms labor, capital, materials and information into products and services of greater value. Clayton Christensen, Efosa Ojomo and Karen Dillon – The Prosperity Paradox It’s simply an idea. It’s an innovation when you’ve done the hard work…