This series draws on the work of Clayton Christensen and Efosa Ojomo and Karen Dillon to identify the causes of non-consumption of products or other… Read More »Thinking again about market-creating innovations (3): Access Problems
Yesterday I drew on the work of Clayton Christensen and Efosa Ojomo to identify 5 causes of non-consumption of products or solutions: Lack of awareness… Read More »Thinking again about market-creating innovations (2): Marketing Problems
If you’re working in a for- or not-for-profit organisation working for change – trying to make something happen that you think should be happening, or… Read More »Thinking again about market-creating innovations (1)
I’m still a bit sketchy on how market creating innovations are qualitatively different from sustaining and efficiency innovation, but these ideas are important. Highly recommended.… Read More »Efosa Ojomo (and Clayton Christensen) on market-creating innovation and overcoming barriers to consumption (2)
With this in mind… How does what you offer reduce the barriers to people consuming something important to them? In other words, how do you… Read More »Overcoming barriers
This is a powerful lens for thinking about how to unlock possibilities and bring about change, drawing on the work of Clayton Christensen. Market creating… Read More »Efosa Ojomo on market-creating innovation and overcoming barriers to consumption
More accessible Disruptive Innovations are NOT breakthrough technologies that make good products better; rather they are innovations that make products and services more accessible and… Read More »Which “better”?
The question still remains, why does Tolaram [makers of Indomie in Nigeria] need to invest in electricity, water, education, logistics, and so on, in order… Read More »Clayton Christensen, Efosa Ojomo and Karen Dillon on integrating inputs
Of course, efficiency is a virtue. Waste is… wasteful, makes everyone worse at their jobs, and reduces the number of possibilities open to you and… Read More »Burn rate (4): black beans and rice (or: cutting costs for a longer runway)
If you hire a product to get a job done and it doesn’t do the job well, then you have to take it back, or… Read More »Clayton Christensen on why customers pay a premium, or: bad products are expensive