Overcoming barriers
With this in mind… How does what you offer reduce the barriers to people consuming something important to them? In other words, how do you… Read More »Overcoming barriers
Clayton Christensen
Efosa Ojomo on market-creating innovation and overcoming barriers to consumption
This is a powerful lens for thinking about how to unlock possibilities and bring about change, drawing on the work of Clayton Christensen. Market creating… Read More »Efosa Ojomo on market-creating innovation and overcoming barriers to consumption
Which “better”?
More accessible Disruptive Innovations are NOT breakthrough technologies that make good products better; rather they are innovations that make products and services more accessible and… Read More »Which “better”?
Clayton Christensen, Efosa Ojomo and Karen Dillon on integrating inputs
The question still remains, why does Tolaram [makers of Indomie in Nigeria] need to invest in electricity, water, education, logistics, and so on, in order… Read More »Clayton Christensen, Efosa Ojomo and Karen Dillon on integrating inputs
Burn rate (4): black beans and rice (or: cutting costs for a longer runway)
Of course, efficiency is a virtue. Waste is… wasteful, makes everyone worse at their jobs, and reduces the number of possibilities open to you and… Read More »Burn rate (4): black beans and rice (or: cutting costs for a longer runway)
Clayton Christensen on why customers pay a premium, or: bad products are expensive
If you hire a product to get a job done and it doesn’t do the job well, then you have to take it back, or… Read More »Clayton Christensen on why customers pay a premium, or: bad products are expensive
Spare 15
What do you do with a spare fifteen minutes? Quite frequently, I’ll… Continue a Whatsapp conversation Skim the news See who’s been coming to DriverlessCroc… Read More »Spare 15
Clayton Christensen: Jobs to be done (1)
Here’s a great insight from Clayton Christensen: people don’t buy a product or service because of abstract needs, but rather when they have a specific… Read More »Clayton Christensen: Jobs to be done (1)
Resources: Clayton Christensen on disruptive innovation
Clayton Christensen’s The Innovators Dilemma is a business classic, providing a framework for understanding how technological or business model innovations (or more usually, both) allow… Read More »Resources: Clayton Christensen on disruptive innovation
The innovation in your head…
… isn’t an innovation yet. Our definition of innovation refers to something rather specific: A change in the processes by which an organization transforms labor,… Read More »The innovation in your head…