New initiatives can be a challenge can’t they? Plotting the course. Anticipating problems. Obsessing over details. Wondering how we’ll deal with XYZ scenarios in 6… Read More »The donut: getting going [guest post]
The last of three posts on the themes of clarity, simplicity and focus – here’s Steve Krug from his incredibly helpful and practical Don’t Make… Read More »Steve Krug on Simplicity
Following Zinsser On Writing, here’s a snippet on simplicity from Made to Stick. The first chapter is about reducing your message to it’s absolute core.… Read More »Made to Stick: Simplicity