The donut: getting going [guest post]

New initiatives can be a challenge can’t they? Plotting the course. Anticipating problems. Obsessing over details. Wondering how we’ll deal with XYZ scenarios in 6 months’ time. I recently read this: When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different when you get there. Just look for a strong beginning and…

Steve Krug on Simplicity

The last of three posts on the themes of clarity, simplicity and focus – here’s Steve Krug from his incredibly helpful and practical Don’t Make Me Think: “Don’t make me think!” For as long as I can remember, I’ve been telling people that this is my first law of usability. It’s the overriding principle – the ultimate tie breaker when…

Made to Stick: Simplicity

Following Zinsser On Writing, here’s a snippet on simplicity from Made to Stick. The first chapter is about reducing your message to it’s absolute core. As with Zinsser, clarity of intent is key for the Heath brothers: it’s not enough that the message is simple, it must be profoundly important. They use the military practice of sharing “commander’s intent” as…