Recommendation: Steve Blank, Anthony Ulwick and Ted Thyer on using Jobs-To-Be-Done to Define Markets
Recommended. Podcast here; transcript here; extracts below. How should a market be defined?It’s worth remembering that people buy products and services to get a “job”… Read More »Recommendation: Steve Blank, Anthony Ulwick and Ted Thyer on using Jobs-To-Be-Done to Define Markets