Seth Godin: freelancing and the hard work of being an entrepreneur

Freelancers get paid when they work. Using our own fingers, our own skills, we do the work. So when I’m making a podcast, it’s me. When I’m writing, it’s me. When I’m giving a speech, it’s me. We get paid when we work and that’s the only time we get paid. Entrepreneurs, on the other hand, build something bigger than…

Compound interest

We all know about compound interest in the world of money. Save £100 a month for thirty years at one percent interest** and you’ll have a little under £42,000 by the end of that time (compared to £36,000 at zero-percent). Make that investment at 5% and suddenly you’ll hit £83,000. 10%*** makes almost £228,000. It takes time, and the commitment…

In their hands

Make something people can use. Put it in their hands. See what happens. If they’re eager to pay – attention, time, money – you’re onto something. Watch them. Listen to them. Tweak it. Make more of it. See what they think. If they tell their friends – and if their friends tell their friends – then you’ve got it. What…

Bootstrapping the non-profit organisation – Playlist

This is the final post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. It’d be tempting to say ‘it’s finished’, but I know I’ll be coming back to these. For now though, here are the 20 installments of Bootstrapping the Non-Profit: Rule 1: Real work for Real Clients First Rule 2: Do it Now Rule 3:…

Bootstrapping the non-profit organisation Rule 9

This is the ninth post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Rule 9: Become ever more professional Professionals do it right, they make it work, and they don’t take it personally. Seth Godin Of course your non-profit organisation should be professional. You need to:  Show up – be there for the people you seek to…

Bootstrapping the non-profit organisation Rule 8 (bonus episode)

This is the eighth-and-a-quarter post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Rule 8: Create Boundaries for Yourself Finishing the last post triggered a final thought – the most important boundary you set for yourself might simply be, “How much is enough?” This is a door that swings both ways. Never Enough If we’re not…

Bootstrapping the non-profit organisation Rule 8 (part 3)

This is the eighth-and-a-third post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Rule 8: Create Boundaries for Yourself Where should you focus? A big part of the answer to this question is the choice we always face between now or later – the well known tension between the urgent and the important, a la Steven…

Bootstrapping the non-profit organisation Rule 8 (part 2)

This is the eighth-and-a-half post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Rule 8: Create Boundaries for Yourself Many of the boundaries that we face are immovable, like limits to the time available to us, or being able to be in one place at a time, or the limited nature of our knowledge, no matter how…

Bootstrapping the non-profit organisation Rule 8 (part 1)

This is the eighth post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Rule 8: Create Boundaries for Yourself Create boundaries for yourself. What do you do? What don’t you do? This is a variation on “It’s not for you.” Any work we do is in tension with boundaries. There are boundaries we don’t want. Limits to: The number…

Bootstrapping the non-profit organisation Rule 7 (part 4)

This is the seventh-and-a-quarter post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Rule 7: Charge a lot (but be worth more than you charge) A last argument for applying this rule in non-profit context is that if your clients pay, your resources go further, and you can serve a lot more people. We covered this…