Bernadette Jiwa on the New Marketing
Bernadette Jiwa’s The Fortune Cookie Principle is a very good, short and actionable introduction to how to tell your organisation’s story in order to better… Read More »Bernadette Jiwa on the New Marketing
Bernadette Jiwa
Not But
Not Competition Get-what-we-can Clocking in Dominance Because we feel we have to But Affiliation Generosity Showing up Significance Because we feel we should – and… Read More »Not But
Complementary goods
Basically this means that since the demand of one good is linked to the demand for another good, if a higher quantity is demanded of… Read More »Complementary goods
As powerful as a smile
Real marketing is built into what you do and why you do it. It’s part of your story, something that you do organically when your… Read More »As powerful as a smile