Resource: Seth Godin on Systems Thinking

Akimbo Season 4 Episode 20 (July 10, 2019) – Systems Thinking

This is a great episode of riffs on how systems create – and constrain – possibilities, and the opportunities that open up when systems change. Featuring Mr Heinz and the fictional (!) Betty Crocker.

Akimbo Season 4 Episode 18 (June 26, 2019) – Find the others: Apollo 11 and the making of culture

This episode isn’t flagged as an episode about systems or systems thinking, but that’s really what this telling of the story of going to the moon is all about. We watch the Space Race grow out of the wreckage of the Second World War and unfold across a network of more-and-less-and-un- expected connections within the complex adaptive systems of science, science fiction, culture and politics. I loved it.

Highly Recommend.

Seth Godin: freelancing and the hard work of being an entrepreneur

Freelancers get paid when they work. Using our own fingers, our own skills, we do the work. So when I’m making a podcast, it’s me. When I’m writing, it’s me. When I’m giving a speech, it’s me. We get paid when we work and that’s the only time we get paid.

Entrepreneurs, on the other hand, build something bigger than themselves, they build assets. If you’re an entrepreneur and you’re busy hiring the most easily available, best qualified and cheapest person to do every job… it means you’re hiring yourself. And if you’re hiring yourself to do all the jobs, there’s one job you’re not doing, and that’s the job of the CEO. Of the person who figures out how to build something bigger than yourself.

So the hard work of being an entrepreneur is hiring someone to do every single job that can be done by someone who’s not you. It’s a totally different way of being in the world.


Seth Godin – Akimbo: Math Class is Hard

See also: The Akimbo Workshops: Freelancer or Entrepreneur?
The Freelancer’s Workshop
The Bootstrapper’s Workshop

A downhill slope (find others)

If you’re in a book group, social pressure is going to get you to read that book. The act of joining the book group is the hard part. Once you’re in the book group, the books are going to get read, because now you’re playing a game. It’s a game you’re enrolled in, it’s one you want to move forward.

The easiest way to start creating this game dynamic is to form a group. To find others, to find others and challenge those others to play the game with you. Because we all know that solitaire might be a little fun, but solitaire isn’t the kind of game we dream of when we dream of games.

We do better when we do it together.

Seth Godin – Akimbo – The Wedding Industrial Complex

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Make it happen. Find others. Say the words.

When to decide

Decide before it happens. Ahead of time, when it’s easy to decide, when you can plan a strategy – set up a game – that will make it easier for you to do what you want to do when the rubber hits the road.

If, for example, you want to be a runner, the time to decide whether or not you’re going to go for a run today is not in the morning when it’s cold and dark, ten minutes before your run.

You can gameify it. You can make a deal with yourself that you’re allowed stop running, but first you have to make it to the mailbox. You have to put on your shoes and your running clothes, and go out the door and run to the mailbox and then you’re allowed to make a decision that you’re too busy, or too tired to run.

Seth GodinAkimbo – The Wedding Industrial Complex

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Seth is spot on. I’d add a couple of things:

  • Make it as easy as possible for yourself – put your alarm out of reach so you have to get out of bed, have a cup of coffee or a drink in the fridge, find those socks, put out your shoes the night before. Get the thin end of the wedge** on your side.
  • Running clothes first. Shoes second.

**Apparently I’ve never posted on this – coming soon…