The Commitments (1):

Some things worth committing to: to service and impact for human-flourishing (vision, clarity and focus, outcomes more than processes, sustainability); to getting better every day (being a pro, showing up, learning, a path to making things better rather than shortcuts and hacks); to generosity and investing in others (kindness, sharing what you know, teaching and training); to a strong and…

The donut: getting going [guest post]

New initiatives can be a challenge can’t they? Plotting the course. Anticipating problems. Obsessing over details. Wondering how we’ll deal with XYZ scenarios in 6 months’ time. I recently read this: When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different when you get there. Just look for a strong beginning and…

Computers marching towards us

Computers have been on a steady march toward us. At first, computers were housed in distant air-conditioned basements, then they moved to nearby small rooms, then they crept closer to us perched on our desks, then they hopped onto our laps, and recently they snuck into our pockets. The next obvious step for computers is to lay against our skin.…

Why “Driverless Crocodile”?

Fair question. It began as a joke as the title of a shared googledoc, then became a domain name when I “did it now” and registered it on a whim to get things going. Sharky and I had been talking a lot about automation and driverless cars, so the “driverless” reflected our interest in technology and what’s coming next. And…

Stats: Tail. Dog.

Stats can help a lot – the right metrics are a sixth sense, helping you see through the fog and often giving substance to what your spider-sense is telling you about your organisation (or yourself). Financial management is a good example – get your chart of accounts right and take the time to understand it and you’ll start to see…

What if it was free?

What if your the thing you do could be free? If the cost of all your inputs dropped to nothing – what would you charge? If someone down the street started giving it away – why would people still come to get yours? The answer is probably, because they want to buy it from you. They like you, the way you…

DC Podcast: Spec-tacular (spec for a spec)

This is a ‘spec for a spec’ pulling together some threads from This is Marketing (‘The Simple Marketing Promise’, ‘Marketing in five steps’ and ‘Simple Marketing Worksheet’) and this page. 1. Audience: Who do I seek to serve? What is the world view of the audience you’re seeking to reach? My product is for people who believe… I will focus…

Driverless Crocodile Podcast: 6 Questions

Here’s the draft of six questions for first interviews on the DC podcast – let me know what you think. Spec for the podcast (which should have come first) coming soon!) Who are you, what do you do, and why do you think it’s important? How did your organisation or project start, and how has it changed? Can you share…

Motto (4): Have Fun

Motto (4): Have Fun

Have fun, learn lots, work hard, be kind. You only get to do this once, so how are you going to play? There’s a time for gritting your teeth, grinding it out, pushing through barriers. No pain, no gain is often true. But for everything that isn’t necessarily hard, what’s more of an incentive to show up – hard work…

Motto (3): Work hard

Have fun, learn lots, work hard, be kind. Of course you should work smart. Automate what you can. Delegate and outsource to people who can do things better than you. Shamelessly avoid, or ruthlessly eliminate, the unnecessary. Then identify your real work – the things that only you can do, probably things for which there are no instructions or maps.…