Why “Driverless Crocodile”?

Fair question. It began as a joke as the title of a shared googledoc, then became a domain name when I “did it now” and registered it on a whim to get things going. Sharky and I had been talking…

Stats: Tail. Dog.

Stats can help a lot – the right metrics are a sixth sense, helping you see through the fog and often giving substance to what your spider-sense is telling you about your organisation (or yourself). Financial management is a good…

What if it was free?

What if your the thing you do could be free? If the cost of all your inputs dropped to nothing – what would you charge? If someone down the street started giving it away – why would people still come to…

DC Podcast: Spec-tacular (spec for a spec)

This is a ‘spec for a spec’ pulling together some threads from This is Marketing (‘The Simple Marketing Promise’, ‘Marketing in five steps’ and ‘Simple Marketing Worksheet’) and this page. 1. Audience: Who do I seek to serve? What is…

Driverless Crocodile Podcast: 6 Questions

Here’s the draft of six questions for first interviews on the DC podcast – let me know what you think. Spec for the podcast (which should have come first) coming soon!) Who are you, what do you do, and why…

Motto (4): Have Fun

Motto (4): Have Fun

Have fun, learn lots, work hard, be kind. You only get to do this once, so how are you going to play? There’s a time for gritting your teeth, grinding it out, pushing through barriers. No pain, no gain is…

Motto (3): Work hard

Have fun, learn lots, work hard, be kind. Of course you should work smart. Automate what you can. Delegate and outsource to people who can do things better than you. Shamelessly avoid, or ruthlessly eliminate, the unnecessary. Then identify your…

Motto (2): Learn lots

Have fun, learn lots, work hard, be kind. If you hadn’t learnt, you’d be dead. If other people hadn’t learnt, it’s much less likely you’d still be alive. Or reading this. Or eating that. Learn… Deliberately, consistently, and eclectically. New…

Motto (1): Be Kind

“Have fun, learn lots, work hard, be kind.” If you’re not… kind to others spending time with people who are kind to you doing work, reading stuff, making choices that will make you more kind, not less … then really,…

The acid test

If my potential… customer / employer / client / donor / partner / supplier knew what I know about my… product / last job / service / organisation / attitude / manners would they still… buy it / hire me /…