“But people keep working in a freelance world, and more and more of today’s world is freelance, because their work is good, and because they are easy to get along with, and because they deliver the work on time. And you don’t even need all three. Two out of three is fine. People will tolerate how unpleasant you are if your work is good and you deliver it on time. People will forgive the lateness of your work if it’s good, and if they like you. And you don’t have to be as good as everyone else if you’re on time and it’s always a pleasure to hear from you.’
One way of seeing the future is to look at those ‘unevenly distributed’ pockets where it’s already arrived. What new technologies – in the broad sense, including both new gadgets and new ways of thinking, organising work or doing things – what new technologies are overcoming old obstacles and enabling change? How might they be relevant you and your organisation?
Here are some concrete examples: the things I’ve got my eye on for my work in education in Indonesia. None of them are really that new – not even new for Indonesia – but they’re new for education in Indonesia, especially in education for the poorest. My questions are:
Is it possible that the amazingly rich children’s book culture of, say, the UK, could flourish here? What would it take to grow a ‘children’s canon’ of locally written and published books that were widely known and loved, and a tribe of children’s authors who were household names? Room to Read and the Asia Foundation’s Let’s Read! Asia program are already doing great work to encourage this, but there’s so much more to do.
What possibilities will develop for literacy education and teacher training as internet access becomes ubiquitous, even in the most remote areas? What things that have been scarce up to now – teaching resources, teacher training – will become less scarce, or even abundant?
What needs to happen so that high-quality electronic teaching and learning resources of the sort already established on the English-language-and-culture internet are available in Indonesian – and then in local languages?
Does the open-source movement in software and hardware offer a useful model for developing the above? If enough people start using resources, some of them might share improved versions back into the system, while also localising resources for their own contexts (e.g. to regional languages and culture, or for the needs of a particular group of people)
Would a set of widely accepted open-source standards for specific aspects of education, and for teacher training and curriculum development as a whole, be a helpful scaffold for this process?
If open source is something you’re interested in, you could start by reading Eric S. Raymond’s classic open-source manifesto, The Cathedral and the Bazaar. It’s free!
If you’re interested in open-source education standards and resources – or better still, open-source education and standards for Indonesia, you might be interested in an article (.pdf – see page 6) that I wrote for the HEAD Foundation’s magazine THink.
If you’d like to talk about open-source education and standards, including for Indonesia, please get in touch via the contact page.
*Here’s an attempt to embed the .pdf for direct download:
I’ve just been listening to Tim O’Reilly, who’s in the running for the driverlesscroc thought-leader of the week award.*
*There is no award.**
**More to the point: crikey, what would Zinsser say about that sentence?
O’Reilly was talking about the unequal distribution of wealth from the technological explosion, and said this:
… the idea that companies should basically focus on their core competency and treat all those people really well, and outsource all the rest, and its lead to this incredible divergence in our economy, and I think it’s a really pernicious idea. We have to figure out how to get our hands around that.
Because it isn’t technology that is causing this problem – it’s our choices as a society. It’s our values in our companies.
Tim O’Reilly at SXSW2018 (full video below)
Values question: What are you doing to help the people who work with you – or for you – to grow? It makes sense to be generous to scarce, highly skilled people, because of course you want to keep them. It means more to be generous to lower-skilled workers and help them learn what they need to know so that they can make a bigger contribution to your organisation, or to someone else’s (it’s not just your future that you’re building, after all). It’s the right thing to do.
If you’re doing meaningful work, you’re trying to hit a moving target, and your job isn’t made any easier by how fast the world is changing.
These resources should help you calibrate your ‘deflector gunsight’ by giving you a sense of where technology seems to be going, hopefully giving you a better task of hitting what you’re aiming for. This is one that I’ll update periodically, adding texture or new resources.
The Kevin Kelly Section
Kevin Kelly – co-founder of Wired magazine, omnivorous techno-hippy – gets his own section. He’s funny and humane, and good at identifying trends and tendencies in tech and extrapolating these into the future. One of the many helpful ideas I’ve taken from KK is the realisation that we’re actually only at the beginning of the computer revolution. It feels like something that’s already happened – ‘if only I’d made a website in 1993’ – but Kelly argues that a hundred years from now people people will look back on this time as a golden age and say, ‘I wish I’d started then.’
Often, we market products or services that solve problems that people already know they have. We offer a better app, or a better screwdriver, or a better way of doing something, and our job is to convince people that it is better – ‘better-enough’ that people are prepared to pay the cost of switching.
That’s one way to sell.
There’s another, more fun way, that I was reminded of on an episode of Econtalk, where Russ Roberts interviews Tim O’Reilly. O’Reilly talks about writing and selling the ‘first popular book about the internet’, The Whole Internet Users Guide and Catalogue. When the book came out, there were only about 200 websites world wide.
A key moment came when Brian Irwin, his VP of marketing told him:
Nobody cares about your book. What we ought to do is go out and market the internet.
Brian Irwin / Tim O’Reilly
So they started talking to people and holding their own conferences and events, and sure enough, when people wanted books about the internet – how to use it, how to code and run websites – they bought from O’Reilly Media.
O’Reilly says that in those days, people would talk about his company’s books as “the books that built the internet” – and that it was true. Future web billionaires built their empires using O’Reilly’s 30 dollar books, which led them to coin their slogan:
I was on the receiving end of a broken promise a couple of weeks ago: a cancelled flight. The airline gave me a refund, but nothing for out of pocket expenses or lost time.
They won’t reimburse me me because I didn’t accept their offer of a recovery flight, despite the proposed flight getting to my destination several hours after my return flight would have left.
I don’t mind the cancelled flight as much as I mind the ridiculous reasoning that we would all somehow have been better off if I’d arrived in another country after midnight with no onward flight, no accommodation, and no chance of doing what I went there to do.
This is their chance to make good their promise as a good company – to do the right thing, apologise, and fix something broken.
So far, policy is trumping that promise. It’s depressing, and it’s a reminder to me in my own work that care, doing the right thing, and taking responsibility for my actions, should win out over policy every time.