Optimising what doesn’t matter

Most of us are experts at this. Things like:

  • Hours spent tweaking the layout of reports very few people are going to read;
  • Spending time on financial processes – rather than on finding the person who can make and run those processes for you;
  • Improving the quality of an already-solid product rather than finding ways to sell what you have.

What do you optimise that doesn’t matter? What should you spend the time on instead?

I'd love to hear your thoughts and recommended resources...