Bootstrapping the non-profit organisation Rule 9

This is the ninth post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation.

Rule 9: Become ever more professional

Professionals do it right, they make it work, and they don’t take it personally.

Seth Godin

Of course your non-profit organisation should be professional.

You need to: 

  • Show up – be there for the people you seek to serve
  • Show up – it takes time to get good at what you do
  • Show up – you need to go deep in the context that you’re serving, know your clients and their context really, really well. Few people do this
  • Show up – for your clients and your team, especially when you don’t feel like it today
  • Keep your promises
  • Do good work that no-one else can do (if only because no-one else will)
  • Make it work – which might mean going beyond your technical contribution and paying attention to the necessary ‘wrapper
  • Understand the full stack of skills that make your organisation’s work possible, and get a working knowledge of as many of them as you can
  • Specialise
  • Find partners, colleagues, friends who complement your skills and personality
  • Learn to get help, delegate
  • Do you work in the right way – find lasting solutions that don’t sacrifice things that are important to you on the way
  • Stay client-focused – there might be a ‘show’, and you might even have a big role, but it isn’t about you
  • Stay honest – the professional pushes back against donors with ideas that won’t work, or won’t help even if they do work, or that aren’t really about the clients (see Rule 1)
  • Stay honest – be clear about what you do and don’t, explain what’s not working, own your mistakes
  • Find the right price for your work – a price that enables you to do it sustainably and with space for human connection, ensuring of course that your work is worth more than people pay for it
  • Create more value than you capture
  • Communicate clearly – you have to take responsibility for knowing your audience, for being clear and convincing, for stopping from time to time to make sure you’re being understood
  • Build assets – deliberately do things that will make it easier tomorrow
  • Be there early
  • Start on time
  • Stop on time
  • Stopping on time means, with enough time to talk to people afterwards
  • Create boundaries that allow you to do good work, and to be generous
  • Be committed – overcome The Resistance (ala Pressfield)
  • Read and learn – all the time
  • Read within your field
  • Read outside your field
  • Read fiction, poetry – they’ll enrich what you do
  • Apply what you learn – try new things
  • Understand how new technologies have and are changing your work
  • Try to see the future
  • Think about what you do
  • Write about what you do
  • Connect with others that do what you do, or things like it
  • Be generous – share what you know

I’m stopping writing now, so that I can go and show up for some people by making pancakes.

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