The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it… Read More »More conversations and fewer announcements: Seth Godin on the elevator pitch
On a GreaterAnglia train service delayed by lightning damage to signalling equipment, the following announcement: “Because this service has been delayed by longer than fifteen… Read More »Delay? Repay
What are you doing to improve your taste? I’m sure you have your own ideas, but here’s what I’ve been thinking about: to educate your… Read More »The skill – taste gap: educating taste
“How can I improve my technique?” “How can I make my vision a reality?” We spend a lot of energy trying to close the skill… Read More »The skill – taste gap: compromising taste
With apologies for the hastily taken snap, and the fluff. There are two cup holders, both wide enough for a large mug or bottle and… Read More »Design matters (20): Ford Focus cup holder(s)
These extracts are from Craig Mod’s excellent essay Let’s Talk about Margins, one of the many things worth reading at craigmod.com. Recommended. I saw a… Read More »Design Matters (19): Craig Mod on margins and attention to detail
“Ow-eee!” cried the Crocodile. “Help! Stop! Where am I?” Roald Dahl – The Enormous Crocodile [amazon] Is this the world’s worst elevator control panel? John… Read More »Design Matters (17): Elevator Control Panel Nightmares
These three maps in slightly different positions in Singapore’s Orchard MRT station are all orientated correctly according to the point of view of the user.… Read More »Design Matters (16): Singapore MRT maps
For those who came in late… Start here… How could I forget? It (almost) goes without saying that the event will start well… … but… Read More »When you come to our event (2): bonus disc
… assuming that you are the sort of person that likes this sort of thing, then: It will be for you and not for us*… Read More »When you come to our event…