It means all kinds of things if the client or user of a non-profit organisation’s services pays. The organisation will be focused on the client, and their needs – “She who pays the piper calls the tune.” The non-profit will…
Category: users and customers
“Who pays?” is an important question for all sorts of reasons. In the world of non-profits, donors often pay. This can mean: That the charity is free to act in the best interests of the people it seeks to serve,…
A long queue for what you’re selling is a good problem to have. It means people want what you have, and are willing to pay the price you’re asking and pay the additional time it takes them to queue to…
Good conferences create a range of stages for members of the cohort to try things out on. Workshops, seminars and meetings happening alongside the keynote and plenary sessions create value for presenters (a chance to meet interested people and try…
“Who is this for?” Your work is always for you. This is true whether we’re working for pay or we’re parenting, whether we’re working on something that’s very obviously for ourselves or giving up time, energy and money to serve…
If you hire a product to get a job done and it doesn’t do the job well, then you have to take it back, or throw it away, or give it away, or repair it, and go out and find…
Here’s a great insight from Clayton Christensen: people don’t buy a product or service because of abstract needs, but rather when they have a specific job to do. So people don’t use public transport, or cars, or taxis because they…
Clayton Christensen’s The Innovators Dilemma is a business classic, providing a framework for understanding how technological or business model innovations (or more usually, both) allow new businesses to gain a foothold in markets or to create new ones. It’s been…
The most important thing to remember now a simple sentence: “It’s not for you.” … So you run an Indian restaurant on 6th Street in New York and you have a $24 spicy vindaloo, if you finish it you get…
The starting point is to understand what capabilities you have that others will value, that you can use to create value for others. And then to find the opportunities for those capabilities that will create the most opportunity for others…