Good to Great is all well and good, but what about Pretty Good to Very Good?
I’ve been mulling over the DC podcast and this is what I’m going to focus on: ordinary people doing good (and important) work.
Not multi-million pound-dollar businesses and organisations, but those working with tens or hundreds of thousands.
Not companies boasting world-class-execution-across-the-board, but individuals who are very-good-at-a-few-things with (if we’re honest) patches of mediocrity and plenty of room for improvement.
Not role models glimpsed as they soar through the stratosphere, but peer models who can share something that they’re good at and what’s worked for them, as well where they feel they’re falling down, and start some conversations.
The people I have in mind are a different set of elite performer – people who do work that they think is important and do it well, who buy their own stationary, wash their own dishes, and pay for their own mistakes.
It turned out that when I got to 121 minutes I wasn’t too far off worldwide distribution and an audience (okay, potential audience) of billions.
Not that I want an audience of billions, but it’s amazing to think about it. Pow – you have distribution that the biggest media companies in the world could only dream of a couple of decades ago.
Back to the podcast – the morning after this post I installed the Seriously Simple Podcasting plugin for wordpress, and their stats add-on (both free) muddled through with filling things in, and then found this excellent article from elegantthemes.
And now I have an RSS feed that makes my podcast downloadable or streamable to anyone with a web browser or a podcast app on their phone.
I’m not on itunes or Google play yet – they’re not exactly the point, and take some extra registrations – but I’ll get there eventually.
For now, here are my amazing stats:
iphone users show up as iTunes downloads. I’m not actually on iTunes yet – I just serve a classy demographic.