Two questions mid-Covid

For any of the things you do… What don’t you / your customers miss about doing this in person? What do you / they miss? Whatever “real life” looks like in the coming months, it will help if the things we’re glad to see the back of stay gone, or stay at a minimum. Losing these things is likely to…

In it to win it (2): OK Go on the sandbox theory of how to find a wonderful idea

This may seem to you like testing, but it really isn’t, because at this point we don’t yet know what our idea is: we don’t have a plan to be testing. We’re just trying everything we can think of because we need to get the idea space filled with a chaos… because then… if we can… get just a few…

Crossing bridges

There’s a reason that most marketers advise us to sell things to people who are already buying: getting something important into the hands of people who have never had it – and doing it in a way that makes a sustainable difference – is difficult. An incremental improvement on a single axis is unlikely to be enough: You’ll need to…

Tom Peters on the “services added” narrative

“It helps to be as helpful as you can be” Rolls-Royce now earns MORE from tasks such as managing clients’ overall procurement strategies and maintaining aerospace engines it sells than it does from making them. Thus the quintessential lumpy object producer, akin to yesteryear’s IBM, principally becomes a services-added company that also happens to make lumpy objects. … Twenty years…

The next shell up

As your organisation grows you’ll discover yourself passing through awkward, vulnerable seeming inbetween stages, like when you’re… Too big to operate out of your house but too small to afford an office; Too big for everyone to be involved in everything but too small for truly specialised teams; Big enough to need a good accountant / media person / office…

Better with time

Some things (and people) disappoint us after first acquaintance. Others seem to gain value as we get to know them better, giving greater satisfaction with time and use: Well-made shoes Good relationships Foundational knowledge in a given field Cast iron pans Empathy Good pillows Life experience Well designed spaces Good sleep Solidly made furniture Kindness, patience, and other virtues Imagination…

No finish line (2)

“No finish line” applies to most of our work too. There will be tasks to tick off and projects that we complete, but most of the important stuff – helping people who need help, making something important available, working so that things get better rather than worse – doesn’t stop. Won’t stop. This means: That projects and milestones become more…

Seth Godin on uncertainty: starting before you see the end

The second group of you – and I can see it in your eyes – is saying: “Ah, it’s possible to build the perfect entrepreneurial project. [But] I can’t, because I don’t see it.” And you have to start before you see the end. There’s no way to do this without starting before you see the end. You build the…